Opportunity Belief
I believe there is an opportunity for the UF student body to champion a student artist among them.
The unmet need here is a public figure that has come from the school and has/will do great things in music and other avenues as well. Students I think would love that and it would show other creatives at the school that they have the opportunity to be great and the people around them will support them for it. The need has always existed, that fact is prevalent as long as UF has been around. It's an unfilled void. I'm sure there are UF students working to that step right now but no one has ever occupied it. I believe the closest alumni we have would be Dan Bilzerian and he's a terrible role model. 88% sure the opportunity exists.
Step 3: UF students would be a prototypical customer.
Step 4: I interviewed a student and they said the need is for a public figure in the music and entertainment realm. When music artists and events come to Gainesville it becomes prevalent that the need is there. The student stated that they were aware of the need when acts come to the university to perform but it isn't at the forefront of their mind. The need is being addressed by creative UF students working to be put in that position.
Step 3: Santa Fe students would be a prototypical customer
Step 4: I interviewed a Santa Fe student and they said the need is for a stronger local hip hop market. The absence of a big hip hop scene in Gainesville is obvious and the student recognized this lack immediately after moving here. similar to the UF students, the need is felt when music acts come to Gainesville and also going out on the town their is a lack of a hip hop scene. The student stated they are aware of the need when going out to downtown and not seeing much life in the local hip hop sector. The absence of this scene is a huge piece in the students life because they happen to be a hip hop artist. The only seems to be addressed by a select few venues in the area.
Step 3: A south Florida native would be a prototypical customer
Step 4: I interviewed a south Florida Native and they said the northern part of the state lacks in music acts and artists coming from the region. The growing number of music acts from south Florida has shown the need for acts from north Florida to compete as well. It's a great time for music coming from Florida. The need is only relevant part of the time; only when acts come through the interviewees part of the state and when they want to listen to local music. From the perspective of the interviewee the issue is not being addressed well at all.
Step 5: Reflecting on these responses and interviews I have concluded that the need is still there but seems vague and almost hard to capture. I learned about this opportunity by living in Gainesville and watching the music scene continuously neglect hip hop acts when it has become the leading genre in the world. The schools spends thousands on big names to come to the school but can't seem to champion one of their own. The most surprising thing I learned is that people are willing to champion an individual but it has to be done in the proper way.
Summary: The opportunity is still there in its entirety. I believe the opportunity evolved slightly but it's might just be slightly more detailed. I think customer feedback is huge and a major key in the development of new strategy. I believe entrepreneurs should adapt their plans a lot to customer feedback but don't lose the essence of the brand when making changed. incremental change that adds up over time should be the move.
The unmet need here is a public figure that has come from the school and has/will do great things in music and other avenues as well. Students I think would love that and it would show other creatives at the school that they have the opportunity to be great and the people around them will support them for it. The need has always existed, that fact is prevalent as long as UF has been around. It's an unfilled void. I'm sure there are UF students working to that step right now but no one has ever occupied it. I believe the closest alumni we have would be Dan Bilzerian and he's a terrible role model. 88% sure the opportunity exists.
Step 3: UF students would be a prototypical customer.
Step 4: I interviewed a student and they said the need is for a public figure in the music and entertainment realm. When music artists and events come to Gainesville it becomes prevalent that the need is there. The student stated that they were aware of the need when acts come to the university to perform but it isn't at the forefront of their mind. The need is being addressed by creative UF students working to be put in that position.
Step 3: Santa Fe students would be a prototypical customer
Step 4: I interviewed a Santa Fe student and they said the need is for a stronger local hip hop market. The absence of a big hip hop scene in Gainesville is obvious and the student recognized this lack immediately after moving here. similar to the UF students, the need is felt when music acts come to Gainesville and also going out on the town their is a lack of a hip hop scene. The student stated they are aware of the need when going out to downtown and not seeing much life in the local hip hop sector. The absence of this scene is a huge piece in the students life because they happen to be a hip hop artist. The only seems to be addressed by a select few venues in the area.
Step 3: A south Florida native would be a prototypical customer
Step 4: I interviewed a south Florida Native and they said the northern part of the state lacks in music acts and artists coming from the region. The growing number of music acts from south Florida has shown the need for acts from north Florida to compete as well. It's a great time for music coming from Florida. The need is only relevant part of the time; only when acts come through the interviewees part of the state and when they want to listen to local music. From the perspective of the interviewee the issue is not being addressed well at all.
Step 5: Reflecting on these responses and interviews I have concluded that the need is still there but seems vague and almost hard to capture. I learned about this opportunity by living in Gainesville and watching the music scene continuously neglect hip hop acts when it has become the leading genre in the world. The schools spends thousands on big names to come to the school but can't seem to champion one of their own. The most surprising thing I learned is that people are willing to champion an individual but it has to be done in the proper way.
Summary: The opportunity is still there in its entirety. I believe the opportunity evolved slightly but it's might just be slightly more detailed. I think customer feedback is huge and a major key in the development of new strategy. I believe entrepreneurs should adapt their plans a lot to customer feedback but don't lose the essence of the brand when making changed. incremental change that adds up over time should be the move.
Hey what’s up James, I really enjoyed your post! I was unaware of the need for the University of Florida to champion an artist of their own, but music is not exactly my strong suit, so it makes sense why I would be unaware. I think you made a valid point when you mentioned the fact that the university is willing to pay hundreds of thousands of dollars to hire a musician to perform, but they are unwilling to champion their own. That comment really resonated with me. In my opinion, it would make sense that the hip-hop scene in North Florida will be a little less than the hip-hop scene in South Florida. Obviously, you have huge cities in South Florida like Miami and Fort Lauderdale, whereas North Florida the biggest city we have is Jacksonville. It makes sense that the hip-hop scene in Miami would be larger. You decided to interview three people in three different areas, one at The University of Florida, one at Santa Fe College, and one from South Florida, but my personal opinion would be to interview all three individuals from the University of Florida since the issue stems directly from the University.
ReplyDelete- Austin Devine
Dear James.
ReplyDeleteAs an enthusiast of the Arts I completely agree. If we had a symbol of what we could potentially accomplish as artists I feel more people would get involved in the arts as a result. Unfortunately, there is a general lack of funding in the arts that needs to change. Maybe If student artists got more recognition in the Gainesville area there would be more motivation for the state and for private donors to increase the funding of art programs at great schools like U.F